01
Unclear Positioning
Steve’s identity as a magician remained prominent, despite his work having evolved towards mentalism, psychology and mind reading.
Website Transformation
From Magician to Mentalist
How we transformed Steve Dela’s website from a traditional biography-led presentation into a cinematic digital experience designed around his identity as an award-winning mentalist.
The Story
“This wasn’t just a website redesign. It was a complete repositioning.”
Steve already had the experience, credibility and performance history. The challenge was making sure his website communicated the level and style of performer he had become.
The new website needed to move beyond a traditional magician’s portfolio and create an experience that felt more cinematic, intriguing and aligned with Steve’s positioning as a mentalist and mind reader.
Before
The Original Website
The original website introduced Steve primarily as a magician. It focused heavily on biography, awards and background information, but did not fully communicate the atmosphere and experience of his performances.
Old website — desktop
Old website — mobile
The Challenge
What Needed to Change?
The website needed to do more than list Steve’s achievements. It needed to position him clearly, build anticipation and make potential clients want to experience his performances.
02
Biography-Led Content
The original journey focused on Steve’s background rather than leading with the experience clients and audiences could expect.
03
A Dated Presentation
The design did not fully reflect the atmosphere, confidence and premium quality of Steve’s current performances.
The Transformation
A New Digital Identity
Every part of the website was reconsidered—from the visual identity and messaging to how visitors explore Steve’s shows, proof and booking information.
Dated presentation
→
Cinematic identity
Biography-led
→
Experience-led
Magician
→
Mentalist
Desktop Experience
Desktop Before & After
The redesign replaces the traditional presentation with a darker, more cinematic experience that immediately communicates Steve’s new positioning.
Before
After
Mobile Experience
Mobile Before & After
The mobile experience was redesigned to provide clearer content, stronger visual impact and a more natural route towards exploring Steve’s shows and making contact.
Before
→
After
The New Positioning
More Than a New Look
The new website introduces Steve as an award-winning UK mentalist and mind reader from the moment a visitor arrives.
The content now focuses on psychology, experience and audience reaction, supported by clearer information about Steve’s shows, credentials, pricing and contact options.
Experience the redesigned website ↗Clearer Identity
Mentalism and mind reading now lead the message instead of appearing secondary to magic.
Stronger Experience
Cinematic visuals and focused content create anticipation before visitors have even watched Steve perform.
Easier Enquiries
Visitors can understand the available shows, review the relevant information and find the next step more easily.
The Client’s Experience
In Steve’s Own Words
“Josh has been an absolute pleasure to work with from start to finish. Nothing was ever to much trouble, and he patiently implemented revision after revision until every detail was exactly right. Even then, saying I was satisfied would be a huge understatement. The website he created captures both me and my brand perfectly. Josh took the time to truly understand my vision and transformed it into something far better than I could ever have imagined. His creativity, professionalism, and attention to detail have been exceptional throughout the entire process. I would wholeheartedly recommend Josh and his company to anyone looking for a website or digital services. Working with him has been a fantastic experience, and the end result exceeded all my expectations.”
Steve Dela, Mentalist
dela.fun
Your Website
Ready to Reposition Your Business Online?
Let’s look at where your website is now, what it needs to communicate and how it could support the next stage of your business.