01
An Outdated First Impression
The presentation needed to feel as welcoming and full of personality as the world Lisa had created.
Website Transformation • Storytelling • Book Discovery
Bringing The Binkyhop Bunnies’ Stories to Life Online
From an outdated website to a warm, playful and easier-to-navigate experience — bringing Lisa’s books, bunny characters and storytelling together in one welcoming place.
The Story
A Little World With a Lot to Share
The warmth was already in the stories.
The website needed to bring it to life.
The Binkyhop Bunnies is built around Lisa’s love of storytelling and her teaching background: a world of memorable bunny characters, children’s books and stories that help families explore everyday experiences together.
The original website didn’t give that world enough room to shine. It felt outdated, lacked useful information and missed the child-friendly warmth at the heart of the books. Finding and exploring the books in the shop also felt harder than it needed to be.
Our focus was to bring it all together: the author, the characters, the stories and a clearer route to discovering a book.
Before
The Original Website
The earlier site introduced the brand, but it needed a clearer structure, more information and a warmer first impression to reflect the books behind it.
The Challenge
What Needed to Change?
The redesign needed to connect a charming children’s brand with the practical information parents need when choosing a book.
02
Too Little Information
The books, characters and purpose behind the stories needed more space and clearer explanations.
03
Missing Child-Friendly Warmth
Illustrations, colour and storytelling needed to work together to create a more playful, inviting experience.
04
A Difficult Shop Journey
Visitors needed a clearer way to discover the books, understand each story and move towards a purchase.
The Transformation
One Connected Binkyhop World
The new direction brings the brand’s personality and practical book information into a more coherent journey.
An outdated online presence
A warm, character-led experience
Limited information about the books
Clearer stories, themes and book details
Bunnies without enough context
Characters with personality and purpose
Lisa’s background in the sidelines
The storyteller and teacher at the heart
A shop that was hard to navigate
A clearer path to discovering a book
Desktop Experience
Desktop Before & After
A more welcoming first impression introduces the books and characters together, with a clearer hierarchy for exploring Lisa’s world.
Mobile Experience
The Same Warmth on a Smaller Screen
The mobile layout brings the story, book information and next steps into a more readable flow for parents browsing on their phone.
Books & Shopping
From “Where Do I Look?” to “Which Story Shall We Read?”
Book discovery becomes part of the experience, with clearer information to help families find a story that feels right for them.
Give Every Book a Place to Shine
The redesigned journey brings the books forward, pairing the visual appeal of the covers with information about the story, its characters and the themes it explores.
Parents can move from discovering the collection to learning about a book and finding the next shopping step, with the website’s storytelling supporting that journey.
- Discover the books See the collection and explore the stories.
- Find the right fit Understand the characters and themes behind a book.
- Take the next step Follow a clearer route into the shop.
Characters & Themes
Little Bunnies. Big Personalities.
The characters give families another way into the books, connecting an appealing illustration with a story or experience that feels familiar.
Meet the Characters
Dedicated character content gives the bunnies more presence and invites families to explore the personalities behind the stories.
Explore Life’s Little Moments
Friendship, kindness, family and confidence give the collection context, helping parents connect a story with a child’s interests and experiences.
The Author Behind the Bunnies
Lisa’s Story Belongs at the Heart
The website now gives the person behind the books a clearer voice.
From the Classroom to the Binkyhop Warren
Lisa’s teaching background helps explain the care and intention behind the stories. Her author section connects that experience with the world of The Binkyhop Bunnies.
Bringing her story into the journey makes the brand feel more personal and gives parents a better understanding of who is writing the books and why.
Educational Benefits
Helping Little Minds Grow
The learning content gives parents a clearer picture of the ideas behind the books, alongside the enjoyment of reading together.
More Context for Parents
The redesigned content explains how the stories are intended to support conversations about feelings, imagination and language, with themes families can explore together.
Clear sections for emotional development, vocabulary and reading confidence help communicate the educational purpose of the collection.
This gives visitors useful context when choosing a book and connects Lisa’s teaching experience to the stories themselves.
The Result
A Website That Brings It All Together
The result is a more complete presentation of The Binkyhop Bunnies: warmer in tone, richer in information and clearer to explore.
01
A Warmer Brand Experience
A more welcoming presentation connects the website with the child-friendly personality of the books.
02
Richer Book Discovery
Books, characters and themes give visitors more ways to explore the collection.
03
A More Personal Story
Lisa’s background and storytelling become a visible part of the brand experience.
04
A Clearer Shopping Route
Book information and navigation give visitors a more direct path towards the shop.
These outcomes describe the website transformation. Sales, traffic and conversion results have not been measured for this case study.
Client Video Testimonial
Hear From Lisa
Lisa’s video testimonial will sit here, sharing her experience of the project in her own words.
The Binkyhop Bunnies
The Story From the Client’s Side
A dedicated space for Lisa’s own account of the redesign and her experience of working with Williams Global Solutions.
Lisa
The Binkyhop Bunnies